Objectives:
- To analyze the cultural diversityof the European Union & India.
2. To compare and analyze the European and Indian market.
3. To evaluate the impact of single and multiple official languages over the national identity&economic growth of European Union and India.
4. To develop sensitivity towards regional cultural diversity and human dignity.
5. To develop independent critical thinking and self-learning backed by high level intellect and research capability.
Course :
Units-1
Single Market & India- an Introduction, Evolution of EU About India.
Unit-2
Understanding the role of culture.
Cultural dimensions, Hofstede, Globe, Trompenaar?”s cultural value dimensions.
Cultural profile of India and 5 countries from EU (Germany, France, Italy Bulgaria and Poland)
Unit-3
Cross cultural communication
Communication process, Types of Communication
Barriers to effective communication, cultural noise
Developing cultural sensitivity
Cultural experience of an expatriate.
Unit-4
Communication in the European Union & India
Number of official & regional languages prevalent in the European Union & India
Bilateral & multilateral treaties and policies related to languages
Case studies on countries with single official language and its impact on their economic growth.
Language as a binding and dividing force: Case Studies of different countries.
Economic, Social and Territorial Cohesion.
Unit-5
Languages and National Identity, Impact of single and multiple official languages over the national identity of European Union, Regional identity Vs. National identity conflict in India.
Unit-6
Class of people vs. Languages spoken, Relationship of standard of living and economy with languages.
Units-7
Understanding the European and Indian market
EU & Indian Policies with respect to:
Movement of Goods, persons, services & capital, Employment Culture, Consumer Protection
Common Commercial Policy
Social Policy
Economic and Monetary Policy.
Books Reference :
Cross-cultural differences in the adoption of social media, Journal of Research in Interactive Marketing.
Government of India Ministry of Commerce and Industry, Government of India.
Better Understand the European Union, Welcome Europe.